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Cable Networks
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Cable Networks
Television distribution includes broadcast (ABC, CBS, NBC, FOX), cable channels, and premium cable (HBO, SHOWTIME, ETC.). We provide the ability for individuals to purchase advertising time on the major cable television networks listed below. Not all of the networks are available in each market as it depends on the lineup selected by individual cable providers in each area.
Why Cable Television Advertising?
- Because that is where the mass market can be reached:
Consumers will watch TV 50 times more than they'll listen to the radio, and 10 times more than they'll read the newspaper or surf the internet. - U.S. Census Bureau's Statistical Abstract of the United States: 2007
- TV is influential:
82% of Americans say TV is the most influential form of media - TVB, Nielsen Media Research Customer Survey, 2006
- Cable TV can be used to target a specific audience:
With almost 40 cable networks to choose from, it is possible to send you message exactly where you want it:
Sports (ESPN, Spike TV, Speed)
News (FOX News, CNN, Headline News, MSNBC, CNBC)
Entertainment (A&E, Bravo, Comedy Central, E! Channel, FX, Nick at Nite, TBS, TV Land, USA Network)
Lifestyle (ABC Family, AMC, BET, Oxygen, WeTV)
Information (Animal Planet, Discovery, Food Channel, History Channel, HGTV, TLC, Travel Channel, Weather Channel)
Music (MTV, VH1, CMT).
- The quality of the advertisement is higher than online
The bandwidth from a cable connection to your television dwarfs the Internet, and people are trained to watch the video and not be searching for other information as they do on a computer screen.
- Cable TV advertising is cost-effective:
Indivduals can run ads on TV for as little as $8 an ad, depending on the market.
Major Cable Networks
The major cable television networks include the following (click on the title or image to visit the cable network web site for more information on each network):
