Put Your Message on Cable Television
How It Works
Your Videos Here:
How It Works
The basic idea is simple. Your members or audience can pay to have selected video commercials to air on cable television networks almost anywhere throughout the USA. Individuals can make their own purchase of air time - for as little as $100 to start. There are no large minimum requirements which typcially keep supporters from access to the huge cable advertising market.
Here are the steps:
Establish the program
We work with you to set up the program and determine the best way to spread your message. All that is needed is a set of videos, an established or accessible member base, and a web site where purchases can be made.
Acquire or produce the videos
The key to the success of any program is the quality of the videos. People will only pay to have the videos aired if they like what they see. The videos need to be 25 seconds long, which leaves 5 seconds at the end of the message to include a mention of the person purchasing the air time.
There are many sources of video. Your own organization may already have existing videos available. Your members may be interested in creating videos to support your cause. And we can put you in contact with video producers who can make outstanding commercials that will get the viewing audience's attention.
The videos need to meet certain standards - both in quality and content - to be able to be shown on television. We handle all of the distribution to the cable providers and obtain their approval.
Set up the site
We will set up a site which can be used for your audience to make the purchase of air time.
Depending on the program, using the site selection tools, your visitors can choose:
The Market. The market where you and the sponsor would like the ads to be shown. The markets can be local, regional, state-wide, or national. A full list of available markets would be shown on the site.
The Media. The commercials will be selected from a list of approved videos shown on the site.
The Amount to Spend. The program can be set up with pre-arranged packages, or can allow users to select specific media purchases. The actual number of commercials will depend on the cost per spot. The cost of the air time is determined by many factors such as the media market, the type of cable channel, and the time of day. We work with media buyers to get the most use of the dollars spent.
Personalization. Each video will provide the opportunity for the purchaser to see his or her name included at the end of the video, giving them recognition for supporting your cause.
An example of a web site developed for this type of program can be seen at www.zeroh8.tv.
Promote the program
Once the videos have been produced and web site launched, it is important to drive traffic to the program. We can help you out on messaging to your existing membership or to reach out to interested target groups. Advertising programs can be developed to build awareness for your project to reach online and off-line audiences.
Report the results
Reporting will be done on a regular basis to provide you with the actual media which has been aired to support your cause that has been purchased through this program.
Cost
To learn more about the cost of launching your program, click here.