Put Your Message on Cable Television
Co-op Advertising
Co-op Videos:
Co-op Advertising
The idea of spreading the word can be enhanced by partnering with a sponsor.
Your organization can team up with a sponsor who is interested in helping your cause. The sponsorship dollars can be negotiated by you to cover the cost of video production, the cost of the web site, and even to subsidize air time.
This is how it works:
Find a Sponsor
You may already be working with sponsors who provide funding for your cause. Or you may be looking for a project that can be used to attract new sponsors. Now you can use their help to spread the word and to give them something in return - promotional space on your videos shown on cable television networks.
Produce the Videos
With sponsorship funding it is possible to produce high quality videos within a reasonable budget. The 25 second spots don't need to be expensive, but once your sponsor becomes involved the cost of creating videos your audience will be excited to purchase can be covered.
In many cases sponsors will have access to existing video or have the ability to produce it using existing resources and contacts. Remember that the key to the success of any program is the quality of the videos.
The best thing about creating sponsored co-op videos is that it is possible to include their message right into the video. This can be done with a 5 second pre-roll message as well as image overlays so everyone getting your message will be seeing theirs as well.
Check out this example:: Change.org/Apple/WWF
Set up the site
We will set up a site which can be used for your audience to make the purchase of air time. The cost of setting up the site can also be funded by the sponsor, which will allow you to have a professional-looking web site that will show your audience that you are serious about your project.
What's in it for the Sponsor?
The sponsor will be featured in the videos and on the web site. Their message can be integrated into the video itself and will be seen as additional cable television media. They will also appear on the web site as a sponsor - providing additional impressions for their support of your cause.
What's in it for You?
The funding provided by the sponsor can be used to:
- Produce great videos not possible on a more limited budget
- Pay for an enhanced web site which will drive a higher level of conversions
- Subsidize the cost of the videos for your audience, so instead of asking your supporters to pay the full cost of the cable television air time, it can be made less expensive and you will get more messages out there. If the sponsorship level allows, it could make the cost per commercial very low.
With this program you can approach your sponsors with a unique program where they get promotional advertising as part of their financial commitment to your organization. This can be a strong selling point in your search for sponsorship funding.