Search marketing continues to increase in taking a greater share of online marketing dollars. As shown by the tremendous growth in Google and Yahoo, search is powerful as it can display an advertisement at the time a user is interested in finding out more information.

Search marketing can take different formats, natural search, PPC (pay-per-click), and natural search.

LEFT Marketing can help you:
  • Create an effective search marketing strategy designed to use any and all search marketing techniques appropriate for your product or service.
  • Understand the growing industry of search marketing, with up-do-date changes.
  • Determine what your competitors are doing to utilize search in their marketing program.
  • Select a list of keywords that will be effective in getting your product in front of the right audience.
  • Manage a search marketing program, including trafficking and reporting.
  • Develop a comprehensive testing program to maximize the ROI of your investment in search marketing.
  • Optimize your site to increase your placement on natural search.
Combining efforts in search and affiliate marketing will allow you to reach many more potential customers than just using online advertising. As more companies - both large and small - start to include search in their marketing plans, the costs have begun to rise. The sooner you are able to start, the better.