Database marketing is using the information you know about your customers to develop an intelligent and sophisticated marketing program. A trigger-based program can be used to present your most valuable offers at the time a user is most interested in hearing from you.

The data you have collected from your customers includes information they have provided, such as name, address, and telephone number used when processing a shipment or an email address provided for your newsletter. You also know about your customers based on their web activity, as in when the last time they visited your web site. All of this information can be used to present the right offer, at the right time, in the right format to each user. Using this marketing approach, both the marketer and the customer win.

LEFT Marketing can help you put your data to use by:
  • Creating a marketing plan designed to utilize the information you maintain on your customer base.
  • Identifying the best means of data collection.
  • Using data to establish a dialog between you and your current and potential customers.
  • Identifying triggers which will be the basis for presenting offers to your users in an intelligent format.
  • Addressing privacy concerns so that users feel secure when providing their personal information.
  • Creating a successful testing program which can be used to demonstrate the value of your current database.
  • Maximizing the benefits of a database marketing program by providing expertise on database management and reporting techniques.
  • Developing a trigger-based CRM program which will encourage your customers to use more of your products and services, leading to higher customer retention.
The internet is unlike any other medium when it comes to utilizing the value of customer data. The response can be immediate and powerful. You can see some of our work on CRM programs in the GALLERY section.