GALLERY 4
CLIENT: Love.com
PROJECT: 5-Wave Program Launch
CREATIVE AGENCY: Real Branding

LEFT Marketing created the strategy for a series of email promotions used in the launch of Love.com, the online personals service of AOL© Instant Messenger™. This series was designed to generate awareness and program signups. We tested various creative concepts and they are shown below:





Round 1
"Fun"



Round 1
"Romantic"



Round 2
Male Audience


Round 2
Female Audience



Round 2
Gender Neutral Audience



Round 3
Short Copy


Round 3
Long Copy



Round 4
Charter Membership



Round 5
Last Chance Offer