GALLERY 3
CLIENT: Mobile AIM (AOL© Instant Messenger™)
PROJECT: 6-Issue CRM Program
CREATIVE: RUNNING MAN
CREATIVE AGENCY: Dircks Associates

LEFT Marketing created a CRM program for Mobile AIM, designed to generate increased customer use of the product. The program consisted of a series of 6 emails to new users. We tested three creative approaches: Running Man, Retro, and Classroom. Here are the Running Man emails we distributed:





Email #1
Welcome to Mobile AIM



Email #2
T9 Typing



Email #3
The Best of Mobile AIM


Email #4
Mobile Fun



Email #5
IM Lingo



Email #6
Fine Tuning