GALLERY 2
CLIENT: Mobile AIM (AOL© Instant Messenger™)
PROJECT: 6-Issue CRM Program
CREATIVE: RETRO
CREATIVE AGENCY: Haley Miranda Group
LEFT Marketing created a CRM program for Mobile AIM, designed to generate increased customer use of the product. The program consisted of a series of 6 emails to new users. We tested three creative approaches: Running Man, Retro, and Classroom. Here are the Retro emails we distributed:
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Email #1
Welcome to Mobile AIM
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Email #2
T9 Typing
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Email #3
The Best of Mobile AIM
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Email #4
Mobile Fun
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Email #5
IM Lingo
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Email #6
Fine Tuning
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