CLIENT: Mobile AIM (AOL© Instant Messenger™)
PROJECT: 6-Issue CRM Program
CREATIVE AGENCY: Haley Miranda Group

LEFT Marketing created a CRM program for Mobile AIM, designed to generate increased customer use of the product. The program consisted of a series of 6 emails to new users. We tested three creative approaches: Running Man, Retro, and Classroom. Here are the Classroom emails we distributed:

Email #1
Welcome to Mobile AIM

Email #2
T9 Typing

Email #3
The Best of Mobile AIM

Email #4
Mobile Fun

Email #5
IM Lingo

Email #6
Fine Tuning